Enables greater safety, quality, and traceability across the entire food supply chain

BELLEVUE, WA– January 16, 2009:   FXA Group today announced it has signed an OEM agreement that will allow FXA to embed IBM’s InfoSphere Traceability Server into its OpsSmartTM food traceability software.  OpsSmart helps food producers around the world to improve the safety of the food supply, comply with emerging government regulations and protect the value of their brands. IBM and FXA will jointly market the combined solution to customers worldwide.

The food industry is facing some of the most challenging market conditions in its history. Consumer pressure, government regulations, and industry requirements for quality and traceability are driving producers to provide more detail on products. With foods being sourced across international borders, consumers are demanding to know more about the products they buy and the conditions they were grown and kept in as they travelled from farm to dinner table.

FXA OpsSmart is a food traceability solution that has been tested in successful private and government implementations in the produce, seafood, poultry and livestock industries.  The software can be used with various data capture technologies such as linear barcodes, 2-D barcodes and Radio Frequency Identification (RFID) systems.

To enable food producers to share information with trading partners outside their four walls, FXA is embedding IBM’s InfoSphere Traceability Server into OpsSmart.  InfoSphere Traceability Server is industry-standard software that allows trading partners to track their products as they move through the global supply chain.  The product is fully compliant with GS1 EPCglobal’s Electronic Product Code Information Services (EPCIS) standard for capturing and sharing information on a product’s location, temperature, and other relevant data. The IBM software will allow food producers to use OpsSmart to share information concerning food origins or other important information with any trading partner that is also using an EPCIS compliant solution.

InfoSphere Traceability Server is used across multiple industries to solve a variety of challenges. In the food industry, it is used by Metro Group and Matiq, the information technology subsidiary of Nortura, Norway’s largest food supplier to improve food safety and freshness.

 “To make the food supply safer for consumers, the food industry needs to make their operations work smarter,” said Scott Bergquist, IBM’s Information Platform Solutions Business Partner Development Executive.  “Using traceability technology from FXA and IBM, food producers and can help create a safer and more efficient food supply for all of us.”

“Our relationship with IBM helps us provide a complete standards-based traceability solution for food producers and their trading partners, said Paul Sribhibhadh, chairman, FXA Group.  “IBM’s technology expands our reach beyond our customers’ four walls to allow global information sharing, enabling full value traceability.”

In the food industry, full value traceability is achieved when food producers and their trading partners can access and share information about food from the farm to consumer.  OpsSmart provides building blocks that can accommodate all manner of traceability needs, while IBM’s InfoSphere Traceability Server ensures that this trusted information can be securely shared and exchanged with the appropriate parties.

 About FXA

FXA Group is a leading provider of enterprise traceability solutions across multiple segments of the food industry.  This creates significant value for each business partner in the food supply chain, by increasing revenues through differentiating products, gaining easier market access and creating operational efficiencies.  Please visit www.fxagroup.com or contact chattau@fxagroup.com for more information.

 About IBM

A pioneer in sensor technology and a leader in IT and business strategy, IBM offers sensor solutions that unlock new business value and help drive new insights and innovation. For more information, visit:

http://www-01.ibm.com/software/data/infosphere/traceability-server/

www.ibm.com/solutions/sensors.

On May 26th, 2004 the Department of Livestock invited Mr. Chatta Udomwongsa, Head of Marketing, and Mr. Greg Clarke, Technical Director, of FXA Group Company Ltd., to speak at the 19th Annual Livestock Conference 2004. The Livestock Conference 2004 Thai Food Trade Fair, was held at the Golden Jubilee Museum of Agriculture in Amphur KlongLuang, Pratumthani Province. The conference's main topic was titled: “Chicken industries tracking and traceability development”.

Food & Drinks Conference - Barcelona
FXA's CEO, James Thomson was an invited panel speaker at the recent conference organised by the 3i corporation and held in Barcelona (27-29 November 2003). With an invited audience of more than one hundred senior executives from a cross section of the world's food industry, this high-level briefing was focussed on the theme of food safety. A secondary subject for debate addressed innovation and consolidation in the industry.

Presentation at Food Catering Asia and Food Technology Asia 2003
At the recent conference on Food Catering Asia and Food Technology Asia ( FCA & FTA – 1st to 4th October, 2003 )  FXA made a major contribution on its OpsSmart? technology. The conference was held at BITEC, Bangkok and FXA Group was pleased to host an executive conference session on the theme of: “A Traceability Solution for Food Safety, Quality, and Origin”. This was held on the morning of October 2nd  from 8.30am to 12.00pm.

FXA Group Ltd,. Present at Spanish EU FoodTracE conference.
FoodTracE - Europe's most important conference on Traceability in the Food Supply Chain FoodTracE is an EU Concerted Action Project designed to establish a generic framework for traceability throughout the food supply chain in anticipation of new regulations which come into force in January, 2005

FXA Announces Signing of Partnership Agreement with Mitsubishi Corporation
Bangkok, Thailand (October 23, 2003)FXA Group Inc., www.fxagroup.com, a world leader in the development of traceability solutions for the food industry is pleased to announce the signing of a partnership agreement with Mitsubishi Corporation. This collaboration will expand the global reach of FXA by supporting Mitsubishi's client base in Japan and China.

PAKFOOD TESTIMONIAL
Dr.Panisuan Jamnarwej, Senior Vice President of Pakfood Public Company Limited provides the management perspective on the benefits of OpsSmart? - He writes, ” OpsSmart? is a vital part of our management system. Because of the new traceability legislation and increased concerns of our buyers in the industry, it is essential to have a foolproof traceability system in place. One small mistake on our part can mean the loss of a whole container of seafood, valuing between $1 to 2 million (U.S.). Our investment in OpsSmart? can protect PakFood (and all seafood exporters) against this type of loss”.

RIVER KWAI TESTIMONIAL
In July 2003, a team of senior managers from Syngenta visited FXA’s pilot site at River Kwai farm in Kanchanaburi. - They were received by Mr. Roj Burusratanabhand, CEO of AgriPure Holdings Public Company Limited. Mr. Burusratanabhand responded to questions from the Syngenta team as follows;

EXECUTIVE CONFERENCE ON FOOD TRACEABILITY TECHNOLOGY
1-4  OCTOBER 2003 BITEC, Bangkok - FXA is pleased to announce that we will take part in the “Food Catering Asia and Food Technology Asia (FCA & FTA) 2003 Exhibition on 1st -4th October 2003 at BITEC, Bangkok, Booth # J33 Hall 103.

FXA Group and Fairport Technologies International Announce Co-Marketing Partnership to Offer Integrated Farm Management and Traceability Solution
Bangkok, 10 July 2003 - FXA and Fairport today announced a co-marketing agreement for FXA’s OpsSmart and Fairport’s PAM software.

FoodTrace Advance Traceability System Seminar:
SEMINAR DISCUSSES TRACEABILITY IN THAILAND
Bangkok, 9 April 2003 - FXA Group, an international corporation headquartered in Seattle, USA and regional headquartered in Bangkok organised the seminar 'FoodTrace Advance Traceability System'.

FXA GROUP announces signing of contract with BETAGRO AGRO-GROUP to provide food traceability software solution
Bangkok, 10 March 2003 - The ability to provide reliable traceability systems in the food chain is becoming increasingly important in helping protect the interests of the food industry.

Malee uses IT for product traceability
Mr. Banjong Jitjang Chief Executive Officer of Malee Sampran Public Company Limited signed the agreement of FoodTrace solution with FXA Group, a leader provider of food provenance and traceability software.

River Kwai signed an agreement with FXA Group to use its FoodTrace? solution
River Kwai International Food Industry Company Limited one of Thailand's leading manufactures of high quality agro food products and a strong advocate of using leading edge manufacturing and information technologies in its business, signed an agreement with FXA Group a leader provider of food provenance and traceability software to use its FoodTrace solution.

FoodTrace? Seminar Review
Bangkok, 17 July 2002 - FXA held its first ever FoodTrace seminar in Bangkok. Attendees ranged from some of Thailand's most profitable food exporters as well as representatives from a number of large international companies with offices in Thailand.